With a renewed formula and a schedule of activities that combines entertainment, play, sharing and sustainability, Coca-Cola signs a space to be experienced, in the heart of the event. From the entrance to the relaxation area , passing through the inevitable stand and the “Share Coca-Cola” corner , each area is designed to offer moments of joy to share, always with a Coca-Cola in hand.

The journey begins immediately at the entrance of the Pizza Village with photo opportunities and ad hoc installations , culminating in the large Coca-Cola Stand, the beating heart of the event, where everyone can:

• Participate in the Pizza Lovers Challenge and other games inspired by Italian culinary tradition
• Have fun with the Pizza-Lip Challenge and Pizza-Mimo , interactive group games
• Receive exclusive gadgets
• Personalize your can in the Share Coca-Cola corner, creating messages dedicated to friends with whom you share the drink
• Relax in the “Fun and Relax” area with lounges and table football
• Taste Errico Porzio's signature pizza at the official pizzeria and enjoy the experience at the social table .

Each Coca-Cola activity is associated with a token , which allows participants to access the instant-win competition : an SSC Napoli training kit up for grabs.

The atmosphere will be further enlivened by the extraordinary participation, during the weekend evenings, of well-known faces of Italian television , who will involve the public with sketches, games and moments of entertainment.