How to Make Italian Pizza.
Pizza Village World Masterclass is a communication initiative designed at spreading and promoting the culture and secrets of pizza around the world.
Every year, on International Pizza Day, established on January 17th when the art of Pizza became a Unesco World Heritage Site, the most famous Pizza Masters are the protagonists of a media event in which they compete in a World Masterclass addressed to the Italian and international public. This event is aimed at revealing the secrets that make a pizza a masterpiece, while teaching how to make a good product at home, with a domestic oven.
The PizzaVillage World Masterclasses represent a unique event that has enjoyed great international success since its inauguration. Live from Naples, the birthplace of pizza, the PizzaVillage World Masterclasses is broadcast in 180 countries around the world in Italian and English.
International Pizza Day – January 17th, 2021
The great Masters of pizaa making Gino Sorbillo from the Pizzeria Gino e Toto Sorbillo, Antonio Falco from Antica Pizzeria da Michele, Enzo Coccia from Pizzeria La Notizia and Davide Civitiello from Rossopomodoro were the main protagonists of the 2021 edition, which was a hit on social networks with more than 10,000 users connected live to the Masterclass.
There were over 10,000 users who connected live to the online Masterclass and it was a communication campaign that reached over 50 MILLION users.